Skimpily clad, daringly sensuous and unafraid to speak their mind- three traits that bring to mind some of Bollywood's most searched ladies- the Item girls! Controversies or without, Mallika Sherawat, Rakhi Sawant, Sherlyn Chopra and the likes have managed to grab eye-balls with their antics covered by media. So how do these ladies retain the attention they have garnered? How long will these ladies last in the public eye?
We don't know. The best we can guess is till the time they have controversy on their side. Filmmakers who have roped them in for projects like Mahesh Bhatt are of the opinion that we should "be generous towards them, rather than dismiss them," while Ramesh Sippy believes that they probably do the attention-grabbing for "Personal satisfaction."
Veena Malik, from Pakistan made her presence felt with Bigg Boss' last season, where she got unabashedly close to Indian actor Ashmit Patel. The blatancy of her actions got her the attention she wanted and as of now, she's signed up for a couple of films and another, with Ashmit. Controversy of course followed when she posed nude for a men's magazine.
The queen of the blatant brigade is undoubtedly Rakhi Sawant. Though keeping a low profile these days, don't be surprise if queen-controversy makes a come-back with her extravagant episodes and hardly concealing costumes.
Joining the bandwagon of recent are Poonam Pandey and Sunny Leone- a Kingfisher model who not only promised to shed her clothes if the Indian team won the World Cup in 2011, but also posted photos of herself in a bikini on the Indian Prime Minister's official twitter handle, and a porn-movie celebrity. Leone has bagged herself two projects from Bollywood.
No matter what direction their careers and reputations are headed, we'll say kudos for the gumption to keep the media and the public on your trail!