Aamir Khan launches Sunil Bohra's Bohra Bros Music Studio

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Aamir Khan launched Sunil Bohra’s Bohra Bros Music Studio with the music of Saheb Biwi Aur Gangster today. The whole team of Saheb Biwi Aur Gangster was present for the music launch.

Sunil Bohra of Bohra Bros who presented films like Tanu Weds Manu and a producer of films like Shaitaan and Not A Love Story launched a producer friendly music studio that will mainly do the promotions online and in a very transparent manner for the producers to know about the revenues earned from the music of their film.

BB Music Studio will target producer of small and medium buget films (that accounts for over 80% of the films released annually). As opposed to a one–time music rights acquisition cost paid by the big music films currently, BB Music Studio aims to promote film music albums at initial cost to the producer. Only after music starts selling that the studio plans to split the revenue with the producer in 70:30 ratio favouring the film producer. It will also offer monthly reports of revenue earned by the film album and even give a split of sales across mobile, online, ratio, digital and physical sales.

Under the proposed system, the film producer will continue to remain the ultimate music rights owner. Currently this is not being done by the big labels who typically acquire the music rights of films at a one-time cost ranging between Rs.20-30 lakh to several crore on the promise of investing in the promotion of the music across TV channels, radio, online, mobile and other mediums. However, several film producers have alleged that the  big labels never spend enough to promote their film music and they cannot do anything about it having sold the music rights to them. Also, if the music album does good business, they are not entitled for a share in profits.

However, often riding on few hit songs in the film album, the music alone tends to more than recover its investments. Also, films producers and not the music studio will have the right to continue or terminate their music contracts with BB Music Studio. Something also not practiced by the big music labels. With 3-4 films getting released every week, the idea of a transparent music studio would be a game changer according to experts.

Directed by Tigmanshu Dhulia, Saheb Biwi Aur Gangster stars Jimmy Shergill, Mahi Gill and Randeep Hooda. The film is a modern adaptation of Guru Dutt’s Sahib Bibi Aur Ghulam directed by Abrar Alvi.

Co-Produced by Rahul Mitra, Saheb Biwi Aur Gangster is slated to release on 30th September 2011.

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