Star Couples and their Endorsements

09-01-2013

What do SRK-Gauri, Saif-Kareena, Ajay-Kajol, Akshay-Twinkle, Abhi-Ash and Dhoni-Sakshi have in common? Yes, they’re all celebrity couples, but they’re couples who’ve done television commercials together. 

With big brands making their presence felt across every product line and consumers having so many options to choose from, they realize that they need to connect with their audience at a more personal level. And what better way to do it than exploiting real life couples.

The next trend that is emerging in this space is mother-daughter jodis; kickstarted by Hema Malini and her daughters, Esha and Ahana, the bandwagon has seen celebs like Neetu Kapoor-Riddhima Sahni and Sharmila Tagore-Soha Ali Khan follow suit.

And guess who’s the latest to join in, none other Punam Sinha and her ‘Dabangg Daughter’, Sonakshi . Let’s hope their real life relationship translates well on the screen for the sake of the brand and of course, the consumers!

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