- By Sahil Joshi
Let’s assume for a while that you are one of those simple minded people who are susceptible to suggestive advertising and celebrity promotions. So one fine morning you switch on the TV and your favourite superstar Salman Khan tells to conquer your fears because ‘Darr Ke Aage Jeet Hai’. Inspired, you grab a bottle of Mountain Dew and feel like an absolute badass. But just a year later you see the same star telling you to ‘Taste The Thunder’ as he chugs down a bottle of Thums Up and flashes you a flattering smile. Notice the problem here? Mountain Dew is owned by Pepsi while Thums Up belongs to Pepsi’s sworn rival, Coca Cola. Which leaves us very confused. If our own celebrities and trendsetters cannot stay loyal to one brand, why should the consumers?
Another few examples would be Hrithik Roshan who switched from Coca Cola to Mountain Dew while Deepika changed over from Pepsi to Coca Cola. For some reason, this trend is markedly visible in the cola sector even though such instances have happened with other products too. For example, Kareena used to be a brand ambassador for Lux soaps before taking on the mantle of Vivel beauty soaps while Bipasha switched over to Pantene after endorsing Clinic All Clear with John Abraham.
In such a scenario, isn’t the audience bound to feel more than a little cheated? Who do we listen to? What lead do we follow when you see the very same face enthusiastically promoting competing brands? Certain products you don’t need to take an informed decision and simply choose to follow a leader. So does that mean that we should change our drink everytime Sallu does too? That guy is getting paid by the truckloads to spew inanities on screen while we keep playing into the hands of corporate entities. The least that these stars can do is stick to a brand, show some loyalty for their fans if not for the sake of their own integrity. But once more money talks and all we can do is sit and stare at this big bad circus called Bollywood.