Producer Mahesh Bhatt reveals that the film, which stars Emraan Hashmi as well is based on a combination of real-life stories, one including Bipasha Basu, another probably from the life of Amisha Patel and that of writer Shagufta Rafique. "Bipasha was in a stage in her real life where she was heartbroken and her career was declining to ground zero. With the landscape filled with new heroines, she had a terrible phase," he says. Shagufta's experience with those who take the help of black magic to improve their careers is also inspiration for the film. The third source of inspiration is about director Vikram Bhatt's ex-girlfriend. While he didn't mention any names, Amisha is the first to come to mind, when Mahesh says, "Vikram Bhatt's girlfriend used to manipulate him to enhance her career."
The mystique of the film is not limited to only the horror, as Bhatt elaborates, “Though the film has horror all over it but it has a soul of real message, truth of fame-seeking celebrity.”
Bipasha is also engrossed in the making of Aatma, wherein she stars opposite Nawazuddin Siddiqui. The film has a 45-day shoot schedule starting soon in Mumbai. It has also been shot in Panchgani and Vashi.